Data collection through mobile devices can reduce the time, cost and resources used to obtain information and improve its quality.
In business, marketing, science, social sciences or other fields, information plays a very important role in strategic decision making within an organization.
Mobile technology has facilitated data collection so that the process can now be done with any mobile device, from almost anywhere on the planet.
What is a mobile data collection?
Data collection is the process of collecting and measuring information that allows you to answer research questions, test hypotheses and evaluate results.
Mobile data collection allows companies and organizations to access and collect a large amount of quantitative data using mobile devices. This method facilitates the collection of information, as it allows evaluators to upload the data directly to the platform server. Instead of recording all the information on printed paper and manually entering it in a database for analysis, with this system the data is entered into a device and exported directly to a centralized database. Mobile data collection, therefore, reduces the time, resources and costs used in this task and improves the quality of the information collected.
Why should you start using mobile data collection?
In industries where workers perform tasks and complete forms on the ground, traditional methods of data collection can be cumbersome and time-consuming. By performing this process using mobile devices, data collection is faster, less expensive, of higher quality and easier to integrate with other systems.
Some of the benefits of using mobile data collection:
Reducing or eliminating the use of paper and reducing the time spent by field workers to collect data will result in cost savings. This system also eliminates the need for the physical transfer of forms to the office as it only requires that a worker enter the data to a cell phone or tablet. Traditional survey methods often require “double data entry,” where two separate workers enter the same data and a supervisor identifies the differences between the two. Eliminating this redundancy also reduces costs.
Mobile data collection eliminates or reduces some cumbersome steps that are part of the traditional data collection process. This method not only reduces the time of data collection in the field but also reduces the period of time required for the analysis and evaluation of the information collected. As data is loaded instantly, in real-time, managers can be notified when new information is available, in case of emergency or when certain measures need to be taken. By reducing response time, managers can make decisions more quickly by providing effective solutions to problems that arise on the ground.
Improve the quality of the information obtained
Mobile data collection allows a high degree of customization and the insertion of many quality control tools. Therefore, it not only reduces the possibility of error in the collection process but also filters the data. Additionally, mobile data collection tools allow the validation of the information entered during an interview, which reduces the possibility of input errors. These features improve the transparency and visibility of the data, reducing the risk of information leakage.
Improves control and flexibility of fieldwork
As surveys carried out with mobile devices can be updated (even with a limited or offline Internet connection), small problems in the design of the questionnaire, such as typographical errors, formulated questions or filter logic can be quickly solved. This method facilitates more efficient two-way communication between the administration and people working in the field.
Safer storage and backup
Paper can be lost, destroyed or manipulated in many ways, but digital data can be stored, copied, backed up and, if necessary, easily encrypted to maximize security and confidentiality.
Easy to use
With this method, the interviewer can devote less effort to ensuring that all the right questions are asked, and thus be able to concentrate better on other relevant aspects of the interview. This benefit will be particularly evident when the conditions for conducting surveys are more complicated.
Quick access to information
Mobile data collection tools can provide a rapid response capability since data can be analyzed in real-time. Accessing the information in a timely manner allows quick responses that adjust and optimize the process.
Mobile data collection offers many interesting and innovative possibilities to improve the quality of any research and analysis project. It allows faster and cheaper access to better analytical data quality and enables better responsiveness to the needs that arise in the field.
Many companies and organizations are already experiencing the benefits of mobile data collection. And you When will you start using smart mobile forms?